Finance for Non-financial Executives

　　-Introduction to the Course

　　-The role of the finance function

　　-Working with the finance teams

　　-How companies succeed on finance?

　　-Accounting Information—The Language of Business

　　-What is financial accounting?

　　-Why Financial Accounting is necessary?

　　-Some process,terminology and concepts

　　-Learn how financial data is generated and reported

　　-Users and interpretation of Financial Statements

　　-Managers and Financial Statements

　　-The concept of shareholder value

　　-Demystifying Financial Statements

　　-Components of Financial Reports:balance sheet and P&L

　　-Use financial data to evaluate the performance of department,organization,or division

　　-Understand how accountants measure income,and show how it is related to a balance sheet

　　-Cost of goods sold

　　-The accrual concept and timing adjustments

　　-Financial statements:graphical balance sheet simulation

　　-Revisit the Income Statement and Balance sheet in a financial perspective

　　-Cash Flow Statement,Distinguishing income from cash flow

　　-The shortcomings of accounting

　　-Implications of Revenue Recognition

　　-Know effects of fair value measurement on financial statement

　　-Analysis of Financial Statement—Where do you find useful information?

　　-Qualitative Characteristics of financial Information

　　-Locate and use sources of information about business performance

　　-How accounting information assists in decision making

　　-Linking decisions to financial metrics

　　-How to increase ROCE

　　-Profitability ratios

　　-Economic Value Added(EVA TM)

　　-Financial Decision Making

　　-Profitability,liquidity ratios

　　-Managing working capital

　　-Financial Leverage

　　-Debt ratios

　　-Measuring business risk

　　-Cash management

　　-Study of the Annual Report of a Listed Company

　　-Case:analyzing and interpreting a listed company’s annual report

　　-Accounting Creates Value

　　-Functions of management accounting

　　-Management accounting compared to financial accounting

　　-How the use of cost information defines its focus and form

　　-Break-even analysis:ensuring fixed costs are covered

　　-The costing principles and avoiding costing traps

　　-The difference between traditional cost management systems and activity-based cost management systems

　　-Budgeting and Forecasting:A Must in Pricing Effectively for Profit.Selecting the Best Costing Method and the Relevant Practical Pricing Theory

　　-Budgeting and Forecasting:Two sides of the same process

　　-Understanding the different steps involved in the process

　　-How to minimize the risks in assessing the hypothesis underlying the performance

　　-The cost information for pricing and product planning

　　-Cost based pricing:a value-added approach

　　-Customers:an outside in pricing

　　-Competitors:predict their price

　　-How to price effectively for profit,evaluating pricing methods

　　-Case Study

　　-Capital Investment Decision:Cash is King!

　　-Cash flow forecasts as a planning tool

　　-EBITDA,free cash flows

　　-The analysis of return of capital employed,payback period,and discounted cash flow

　　-Establishing cash flow forecasts

　　-Calculating Net Present Values,IRR

　　-Company Valuation:Risk and Corporate Characteristics

　　-The fundamental tools of investment appraisal

　　-The cost of capital and WACC,and how these are determined

　　-The sensitivity analysis:how sensitive are key decision to potential changes in circumstances

　　-Approaches to valuation

　　-Capital Markets,Investment Banking and Financial Instruments:How to Face Your Long-term Financing Issues and More?

　　-An introduction to capital markets

　　-Different forms of financing(long term,short term)

　　-Debt versus Equity

　　-Gearing and beta factors

　　-Capital Asset Pricing Models

　　-Tax shields

　　-Investing in China through Mergers or Acquisitions:Financial Business Practices and Managing the Related Risks

　　-An Overview of the M&A market in China

　　-Understanding the valuation gap between sellers and buyers

　　-Understanding the structuring gap by the buyer

　　-Understanding the negotiation gap between sellers and buyers

　　-Understanding the execution gap

　　-Understanding the challenges of the integration gap

　　-Taking into account the Human dimension of any merger or acquisition